Examining the Chinese Approach to Crisis Management: Cover-Ups, Saving Face, and Taking the "Upper Level Line"

Journal of Marketing Channels

Volumn 18, Issue 4, 2011, Pages 247-278

  Ye, Lan ^a   Pang, Augustine ^b  

^a UNIVERSITY OF ALABAMA   (United States)

^b NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

China; corporate social responsibility; crisis management; melamine contaminated milk crisis; Sanlu Group

Indexed keywords

EID: 84859037794     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1080/1046669X.2011.613318     Document Type: Article

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