The protective powers of crisis response strategies: Managing reputational assets during a crisis

Journal of Promotion Management

Volumn 12, Issue 3-4, 2006, Pages 241-260

  Coombs, W Timothy ^a  

^a EASTERN ILLINOIS UNIVERSITY   (United States)

Author keywords

Crisis communication; Reputation; Response strategies; Situational Crisis Communication Theory (SCCT); Stakeholder

Indexed keywords

EID: 33749459532     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1300/J057v12n03_13     Document Type: Review

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