Help: A European public health brand in the making?

Public Health Branding: Applying Marketing for Social Change

Volumn , Issue , 2009, Pages

  Hastings, Gerard ^a   Freeman, Jo ^a   Spackova, Renata ^b   Siquier, Pierre ^b  

^a UNIVERSITY OF STIRLING   (United Kingdom)

^b Ligaris   (France)

Author keywords

Anti tobacco campaign; Bat; Branding; Europe; Philip morris; Smoking cessation; Tobacco control

Indexed keywords

EID: 84920895641     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.1093/acprof:oso/9780199237135.003.0005     Document Type: Chapter

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