The Effectiveness of Two Online Persuasion Claims: Limited Product Availability and Product Popularity

Journal of Promotion Management

Volumn 18, Issue 1, 2012, Pages 83-99

  Jeong, Hyun Ju ^a   Kwon, Kyoung Nan ^b  

^a UNIVERSITY OF KENTUCKY   (United States)

^b Ajou University   (South Korea)

Author keywords

limited product availability; online persuasion claims; product popularity; signaling

Indexed keywords

EID: 84858611282     PISSN: 10496491     EISSN: 15407594     Source Type: Journal    
DOI: 10.1080/10496491.2012.646221     Document Type: Article

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