메뉴 건너뛰기




Volumn 38, Issue 2, 2012, Pages 303-312

Activist practitioner perspectives of website public relations: Why aren't activist websites fulfilling the dialogic promise?

Author keywords

Activism; Dialogue; Issues management; Public relations; Social media; Websites

Indexed keywords


EID: 84858154657     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2012.01.001     Document Type: Article
Times cited : (91)

References (37)
  • 1
    • 0037374453 scopus 로고    scopus 로고
    • Media relations and the Internet: How fortune 500 company websites assist journalists in news gathering
    • Callison C. Media relations and the Internet: How fortune 500 company websites assist journalists in news gathering. Public Relations Review 2003, 29(1):29-41.
    • (2003) Public Relations Review , vol.29 , Issue.1 , pp. 29-41
    • Callison, C.1
  • 2
    • 77952550255 scopus 로고    scopus 로고
    • Influence of responsiveness, accessibility, and professionalism on journalists' perceptions of Southwest Airlines public relations
    • Callison C., Seltzer T. Influence of responsiveness, accessibility, and professionalism on journalists' perceptions of Southwest Airlines public relations. Public Relations Review 2010, 36(2):141-146.
    • (2010) Public Relations Review , vol.36 , Issue.2 , pp. 141-146
    • Callison, C.1    Seltzer, T.2
  • 3
    • 0032162298 scopus 로고    scopus 로고
    • The Internet as potential equalizer: New leverage for confronting social irresponsibility
    • Coombs W.T. The Internet as potential equalizer: New leverage for confronting social irresponsibility. Public Relations Review 1998, 24(3):289-304.
    • (1998) Public Relations Review , vol.24 , Issue.3 , pp. 289-304
    • Coombs, W.T.1
  • 4
    • 3042944483 scopus 로고
    • Managing issues and influencing public policy
    • Crable R.E., Vibbert S.L. Managing issues and influencing public policy. Public Relations Review 1985, 11(2):3-16.
    • (1985) Public Relations Review , vol.11 , Issue.2 , pp. 3-16
    • Crable, R.E.1    Vibbert, S.L.2
  • 5
    • 85066190964 scopus 로고    scopus 로고
    • Liberating the intellectual domain from the practice: Public relations, activism, and the role of the scholar
    • Dozier D.M., Lauzen M.M. Liberating the intellectual domain from the practice: Public relations, activism, and the role of the scholar. Journal of Public Relations Research 2000, 12(1):3-22.
    • (2000) Journal of Public Relations Research , vol.12 , Issue.1 , pp. 3-22
    • Dozier, D.M.1    Lauzen, M.M.2
  • 6
    • 0001398850 scopus 로고
    • Resource mobilization and strategy: A model for analyzing social movement organization actions
    • Winthrop Publishers, Inc., Cambridge, M.N. Zald, J.D. McCarthy (Eds.)
    • Freeman J. Resource mobilization and strategy: A model for analyzing social movement organization actions. The dynamics of social movements 1979, 167-189. Winthrop Publishers, Inc., Cambridge. M.N. Zald, J.D. McCarthy (Eds.).
    • (1979) The dynamics of social movements , pp. 167-189
    • Freeman, J.1
  • 7
    • 63149103126 scopus 로고    scopus 로고
    • University websites and dialogic features for building relationships with potential students
    • Gordon J., Berhow S. University websites and dialogic features for building relationships with potential students. Public Relations Review 2009, 35(2):150-152.
    • (2009) Public Relations Review , vol.35 , Issue.2 , pp. 150-152
    • Gordon, J.1    Berhow, S.2
  • 8
    • 0037374248 scopus 로고    scopus 로고
    • Perceptions of public relations websites by computer industry journalists
    • Hachigian D., Hallahan K. Perceptions of public relations websites by computer industry journalists. Public Relations Review 2003, 29(1):43-62.
    • (2003) Public Relations Review , vol.29 , Issue.1 , pp. 43-62
    • Hachigian, D.1    Hallahan, K.2
  • 9
    • 84858149772 scopus 로고    scopus 로고
    • (May 17). Microsites are becoming a macro idea. Direct Magazine. Retrieved from
    • Hanekamp, B. (2007, May 17). Microsites are becoming a macro idea. Direct Magazine. Retrieved from . http://directmag.com/searchline/5-17-07-microsites/.
    • (2007)
    • Hanekamp, B.1
  • 10
    • 30544454305 scopus 로고    scopus 로고
    • Analyzing the mobilization of grassroots activities via the Internet: A case study
    • Hara N., Estrada Z. Analyzing the mobilization of grassroots activities via the Internet: A case study. Journal of Information Science 2005, 31(6):503-514.
    • (2005) Journal of Information Science , vol.31 , Issue.6 , pp. 503-514
    • Hara, N.1    Estrada, Z.2
  • 11
    • 0032164095 scopus 로고    scopus 로고
    • New communication technologies: An issues management point of view
    • Heath R.L. New communication technologies: An issues management point of view. Public Relations Review 1998, 24(3):273-278.
    • (1998) Public Relations Review , vol.24 , Issue.3 , pp. 273-278
    • Heath, R.L.1
  • 12
    • 77952554381 scopus 로고    scopus 로고
    • The influence of corporate social responsibility and customer-company identification on publics' dialogic communication intentions
    • Hong S., Yang S.-U., Rim H. The influence of corporate social responsibility and customer-company identification on publics' dialogic communication intentions. Public Relations Review 2010, 36(2):196-198.
    • (2010) Public Relations Review , vol.36 , Issue.2 , pp. 196-198
    • Hong, S.1    Yang, S.-U.2    Rim, H.3
  • 13
    • 0001594260 scopus 로고
    • Resource mobilization theory and the study of social movements
    • Jenkins J.C. Resource mobilization theory and the study of social movements. Annual Review of Sociology 1983, 9:527-553.
    • (1983) Annual Review of Sociology , vol.9 , pp. 527-553
    • Jenkins, J.C.1
  • 14
    • 4043125432 scopus 로고    scopus 로고
    • Nonprofit organizations' use of the World Wide Web: Are they sufficiently fulfilling organizational goals?
    • Kang S., Norton H.E. Nonprofit organizations' use of the World Wide Web: Are they sufficiently fulfilling organizational goals?. Public Relations Review 2004, 30(3):279-284.
    • (2004) Public Relations Review , vol.30 , Issue.3 , pp. 279-284
    • Kang, S.1    Norton, H.E.2
  • 15
    • 0032164127 scopus 로고    scopus 로고
    • Building dialogic relationships through the World Wide Web
    • Kent M.L., Taylor M. Building dialogic relationships through the World Wide Web. Public Relations Review 1998, 24(3):321-334.
    • (1998) Public Relations Review , vol.24 , Issue.3 , pp. 321-334
    • Kent, M.L.1    Taylor, M.2
  • 16
    • 0037374516 scopus 로고    scopus 로고
    • The relationship between website design and organizational responsiveness to stakeholders
    • Kent M.L., Taylor M., White W.J. The relationship between website design and organizational responsiveness to stakeholders. Public Relations Review 2003, 29(1):63-77.
    • (2003) Public Relations Review , vol.29 , Issue.1 , pp. 63-77
    • Kent, M.L.1    Taylor, M.2    White, W.J.3
  • 17
    • 77954384567 scopus 로고    scopus 로고
    • An analysis of corporate environmental responsibility on the global corporate websites and their dialogic principles
    • Kim D., Nam Y., Kang S. An analysis of corporate environmental responsibility on the global corporate websites and their dialogic principles. Public Relations Review 2010, 36(3):285-288.
    • (2010) Public Relations Review , vol.36 , Issue.3 , pp. 285-288
    • Kim, D.1    Nam, Y.2    Kang, S.3
  • 19
    • 67649819419 scopus 로고    scopus 로고
    • Fulfilling the dialogic promise: A ten-year reflective survey on dialogic Internet principles
    • McAllister-Spooner S. Fulfilling the dialogic promise: A ten-year reflective survey on dialogic Internet principles. Public Relations Review 2009, 35(3):320-322.
    • (2009) Public Relations Review , vol.35 , Issue.3 , pp. 320-322
    • McAllister-Spooner, S.1
  • 20
    • 77958151704 scopus 로고    scopus 로고
    • Dialogic public relations and resource dependency: New Jersey community colleges as models for website effectiveness
    • McAllister-Spooner S., Kent M.L. Dialogic public relations and resource dependency: New Jersey community colleges as models for website effectiveness. Atlantic Journal of Communication 2009, 17(4):220-239.
    • (2009) Atlantic Journal of Communication , vol.17 , Issue.4 , pp. 220-239
    • McAllister-Spooner, S.1    Kent, M.L.2
  • 21
    • 0001330012 scopus 로고
    • Resource mobilization and social movements: A partial theory
    • McCarthy J.D., Zald M.N. Resource mobilization and social movements: A partial theory. The American Journal of Sociology 1977, 82(6):1212-1241.
    • (1977) The American Journal of Sociology , vol.82 , Issue.6 , pp. 1212-1241
    • McCarthy, J.D.1    Zald, M.N.2
  • 24
    • 0002319892 scopus 로고
    • Mobilizing technologies for collective action
    • Vail-Ballou Press, Binghamton, NY, A.D. Morris, C.M. Mueller (Eds.)
    • Oliver P.E., Marwell G. Mobilizing technologies for collective action. Frontiers in social movement theory 1992, 251-272. Vail-Ballou Press, Binghamton, NY. A.D. Morris, C.M. Mueller (Eds.).
    • (1992) Frontiers in social movement theory , pp. 251-272
    • Oliver, P.E.1    Marwell, G.2
  • 25
    • 85066214140 scopus 로고    scopus 로고
    • How activist groups use websites in media relations: Evaluating online press rooms
    • Reber B.H., Kim J.K. How activist groups use websites in media relations: Evaluating online press rooms. Journal of Public Relations Research 2006, 18(4):313-333.
    • (2006) Journal of Public Relations Research , vol.18 , Issue.4 , pp. 313-333
    • Reber, B.H.1    Kim, J.K.2
  • 27
    • 69749093129 scopus 로고    scopus 로고
    • Government, corporate or social power? The Internet as a tool in the struggle for dominance in public policy
    • Roper J. Government, corporate or social power? The Internet as a tool in the struggle for dominance in public policy. Journal of Public Affairs 2002, 2(3):113-124.
    • (2002) Journal of Public Affairs , vol.2 , Issue.3 , pp. 113-124
    • Roper, J.1
  • 28
    • 84951280488 scopus 로고    scopus 로고
    • Activism
    • Sage Publications, Thousand Oaks, CA, R.L. Heath (Ed.)
    • Smith M.F., Ferguson D.P. Activism. Handbook of public relations 2001, 291-300. Sage Publications, Thousand Oaks, CA. R.L. Heath (Ed.).
    • (2001) Handbook of public relations , pp. 291-300
    • Smith, M.F.1    Ferguson, D.P.2
  • 29
    • 84858153752 scopus 로고    scopus 로고
    • Activism, public relations, and the Internet: A case study of Moveon.Org. Unpublished Master's Thesis, Western Michigan University, Kalamazoo, MI.
    • Sommerfeldt, E. J. (2007). Activism, public relations, and the Internet: A case study of Moveon.Org. Unpublished Master's Thesis, Western Michigan University, Kalamazoo, MI.
    • (2007)
    • Sommerfeldt, E.J.1
  • 30
    • 80052929320 scopus 로고    scopus 로고
    • Activist online resource mobilization: Relationship building features that fulfill resource dependencies
    • Sommerfeldt E.J. Activist online resource mobilization: Relationship building features that fulfill resource dependencies. Public Relations Review 2011, 37(4):429-431.
    • (2011) Public Relations Review , vol.37 , Issue.4 , pp. 429-431
    • Sommerfeldt, E.J.1
  • 32
    • 0013464418 scopus 로고    scopus 로고
    • How activist organizations are using the Internet to build relationships
    • Taylor M., Kent M.L., White W.J. How activist organizations are using the Internet to build relationships. Public Relations Review 2001, 27(3):263-284.
    • (2001) Public Relations Review , vol.27 , Issue.3 , pp. 263-284
    • Taylor, M.1    Kent, M.L.2    White, W.J.3
  • 33
    • 84858159609 scopus 로고    scopus 로고
    • Public relations in advocacy: Stem cell research organizations' use of the Internet in resource mobilization
    • Available at:
    • Taylor M., Sen Das S. Public relations in advocacy: Stem cell research organizations' use of the Internet in resource mobilization. Public Relations Journal 2010, 4(4). Available at: http://www.prsa.org/Intelligence/PRJournal/Documents/2011FallTaylorDas.pdf.
    • (2010) Public Relations Journal , vol.4 , Issue.4
    • Taylor, M.1    Sen Das, S.2
  • 34
    • 80052918709 scopus 로고    scopus 로고
    • Theory of international public relations, the Internet, and activism: A personal reflection
    • Wakefield R.I. Theory of international public relations, the Internet, and activism: A personal reflection. Journal of Public Relations Research 2008, 20(1):138-157.
    • (2008) Journal of Public Relations Research , vol.20 , Issue.1 , pp. 138-157
    • Wakefield, R.I.1
  • 35
    • 84993026820 scopus 로고    scopus 로고
    • Applying relationship management theory to the fundraising process for individual donors
    • Waters R.D. Applying relationship management theory to the fundraising process for individual donors. Journal of Communication Management 2008, 12(1):73-87.
    • (2008) Journal of Communication Management , vol.12 , Issue.1 , pp. 73-87
    • Waters, R.D.1
  • 36
    • 0033426335 scopus 로고    scopus 로고
    • The World Wide Web as a public relations medium: The use of research, planning and evaluation in website development
    • White C., Raman N. The World Wide Web as a public relations medium: The use of research, planning and evaluation in website development. Public Relations Review 1999, 25(4):405-419.
    • (1999) Public Relations Review , vol.25 , Issue.4 , pp. 405-419
    • White, C.1    Raman, N.2
  • 37
    • 77958152992 scopus 로고    scopus 로고
    • Relationship-building by Chinese ENGOs' websites: Education, not activation
    • Yang A., Taylor M. Relationship-building by Chinese ENGOs' websites: Education, not activation. Public Relations Review 2010, 36(4):342-351.
    • (2010) Public Relations Review , vol.36 , Issue.4 , pp. 342-351
    • Yang, A.1    Taylor, M.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.