The influence of corporate social responsibility and customer-company identification on publics' dialogic communication intentions

Public Relations Review

Volumn 36, Issue 2, 2010, Pages 196-198

  Hong, Soo Yeon ^a   Yang, Sung Un ^b   Rim, Hyejoon ^c  

^a VIRGINIA COMMONWEALTH UNIVERSITY   (United States)

^b SYRACUSE UNIVERSITY   (United States)

^c UNIVERSITY OF FLORIDA   (United States)

Author keywords

Corporate social responsibility; Customer company identification; Dialogic communication

Indexed keywords

EID: 77952554381     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2009.10.005     Document Type: Article

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