Investigating the role of the ventromedial prefrontal cortex in the assessment of brands

Frontiers in Neuroscience

Volumn , Issue JUN, 2011, Pages

  Santos, José Paulo ^a,b   Seixas, Daniela ^c,d,e   Brandão, Sofia ^f   Moutinho, Luiz ^g  

^a UNIVERSITY INSTITUTE OF MAIA   (Portugal)

^b Socius Research Centre in Economic and Organizational Sociology   (Portugal)

^c University of Porto   (Portugal)

^d UNIVERSITY OF PORTO   (Portugal)

^e CENTRO HOSPITALAR DE VILA NOVA DE GAIA ESPINHO   (Portugal)

^f HOSPITAL DE SÃO JOÃO   (Portugal)

^g UNIVERSITY OF GLASGOW   (United Kingdom)

Author keywords

Brands; Emotion; FMRI; Multivariate analysis; Neuromarketing; Preference

Indexed keywords

ADULT; ARTICLE; BRAND PREFERENCE; CINGULATE GYRUS; CLINICAL ASSESSMENT; DECISION MAKING; FEMALE; FRONTAL MEDIAL CORTEX; FUNCTIONAL MAGNETIC RESONANCE IMAGING; HUMAN; HUMAN EXPERIMENT; MALE; MULTIVARIATE ANALYSIS; NORMAL HUMAN; PROBABILISTIC INDEPENDENT COMPONENT ANALYSIS; STATISTICAL MODEL; SUBCALLOSAL CORTEX; VENTRAL ANTERIOR CINGULATE GYRUS; VENTRAL MEDIAL FRONTAL POLE; VENTRAL PARACINGULATE GYRUS; VENTROMEDIAL PREFRONTAL CORTEX;

EID: 84857798507     PISSN: 16624548     EISSN: 1662453X     Source Type: Journal    
DOI: 10.3389/fnins.2011.00077     Document Type: Article

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