Medial Frontal Activity in Brand-Loyal Consumers: A Behavior and Near-Infrared Ray Study

Journal of Neuroscience, Psychology, and Economics

Volumn 3, Issue 2, 2010, Pages 59-73

  Lin, Ching Hung ^a,b   Tuan, Hsu Ping ^a,b   Chiu, Yao Chu ^a,b  

^a NATIONAL YANG MING UNIVERSITY   (Taiwan)

^b SOOCHOW UNIVERSITY   (Taiwan)

Author keywords

Brand loyalty; Customer preferences; Medial frontal cortex activation; Near infrared ray imaging; Neuromarketing

Indexed keywords

ADULT; ARTICLE; BEHAVIORAL SCIENCE; BRAIN FUNCTION; CONSUMER ATTITUDE; CONTROLLED STUDY; FEMALE; FRONTAL CORTEX; HUMAN; HUMAN EXPERIMENT; MALE; MEDIAL FRONTAL CORTEX; NEAR INFRARED RAY; NEUROIMAGING; NUCLEAR MAGNETIC RESONANCE IMAGING; OBJECT RELATION; PURCHASING; RESPONSE TIME; SENSITIVITY ANALYSIS; SOCIAL MARKETING; STIMULUS RESPONSE; TASK PERFORMANCE;

EID: 78549296695     PISSN: 1937321X     EISSN: None     Source Type: Journal    
DOI: 10.1037/a0015461     Document Type: Article

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