An approach to competitive product line design using conjoint data

Expert Systems with Applications

Volumn 39, Issue 8, 2012, Pages 7262-7269

  Kuzmanovic, Marija ^a   Martic, Milan ^a  

^a UNIVERSITY OF BELGRADE   (Serbia)

Author keywords

Competition; Conjoint analysis; Nash equilibrium; Product differentiation; Product line design

Indexed keywords

BACKWARD INDUCTION; BRANCH AND BOUNDS; CLOSED FORM SOLUTIONS; COMPETITIVE ENVIRONMENT; CONJOINT ANALYSIS; ITERATIVE PROCEDURES; NASH EQUILIBRIUM; NEW PRODUCT; NONLINEAR INTEGER PROGRAMMING PROBLEM; OPTIMIZATION PROBLEMS; PRODUCT DIFFERENTIATION; PRODUCT LINE DESIGN; PRODUCT-LINES; SEQUENTIAL PROCEDURES; SINGLE PRODUCT;

BRANCH AND BOUND METHOD; COMPETITION; CUSTOMER SATISFACTION; GAME THEORY; INDUSTRY; INTEGER PROGRAMMING; PROBLEM SOLVING; PROFITABILITY;

PRODUCT DESIGN;

EID: 84857655170     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2012.01.097     Document Type: Article

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