A game theory-based model for product portfolio management in a competitive market

Expert Systems with Applications

Volumn 38, Issue 7, 2011, Pages 7919-7923

  Sadeghi, A ^a   Zandieh, M ^a  

^a SHAHID BEHESHTI UNIVERSITY   (Iran)

Author keywords

Competitive market; Game theory; Product portfolio management

Indexed keywords

COMPETITIVE ENVIRONMENT; COMPETITIVE MARKETS; COMPLETE INFORMATION; CUSTOMER-ENGINEERING INTERACTION; ENGINEERING COSTS; MARKET SEGMENT; MARKET SHARE; NASH EQUILIBRIUM POINT; NONCOOPERATIVE GAME; NUMERICAL EXAMPLE; PRODUCT PORTFOLIO MANAGEMENT; PRODUCT PORTFOLIO PLANNING; PRODUCT PORTFOLIOS;

COMMERCE; COMPETITION; FINANCIAL DATA PROCESSING; INVESTMENTS; MANUFACTURE; MATHEMATICAL MODELS; OPTIMIZATION;

GAME THEORY;

EID: 79952370892     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2010.11.054     Document Type: Article

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