Conjoint analysis for IPTV service

Expert Systems with Applications

Volumn 36, Issue 4, 2009, Pages 7860-7864

  Song, Jiwoong ^a   Jang, Taewon ^a   Sohn, So Young ^a  

^a Yonsei University   (South Korea)

Author keywords

Conjoint analysis; Customer's preference; IPTV

Indexed keywords

COMPETITION; MARKETING; PLANNING; SALES; STRATEGIC PLANNING; TELEVISION BROADCASTING;

BUSINESS MODELS; CONJOINT ANALYSIS; CUSTOMER PREFERENCES; CUSTOMER'S PREFERENCE; IPTV; IPTV SERVICES; MARKET COMPETITIONS; MARKETING STRATEGIES; RELATIVE IMPORTANCES; SERVICE FACTORS; SERVICE PROVIDERS;

CUSTOMER SATISFACTION;

EID: 60249091141     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2008.11.016     Document Type: Article

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