A Stackelberg-Nash model for new product design

OR Spectrum

Volumn 32, Issue 1, 2010, Pages 21-48

  Steiner, Winfried J ^a  

^a CLAUSTHAL UNIVERSITY OF TECHNOLOGY   (Germany)

Author keywords

Conjoint analysis; Game theory; Optimal product design; Product competition

Indexed keywords

EID: 71149099082     PISSN: 01716468     EISSN: 14366304     Source Type: Journal    
DOI: 10.1007/s00291-008-0137-4     Document Type: Article

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