Re-branding Abu Dhabi: From oil giant to energy titan

Place Branding and Public Diplomacy

Volumn 8, Issue 1, 2012, Pages 83-98

  Sim, Li Chen ^a  

^a ZAYED UNIVERSITY   (United Arab Emirates)

Author keywords

Abu Dhabi; branding; diversifi cation; nuclear energy; renewable energy

Indexed keywords

EID: 84857549461     PISSN: 17518040     EISSN: 17518059     Source Type: Journal    
DOI: 10.1057/pb.2011.31     Document Type: Article

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