Geographical information systems-based marketing decisions: Effects of alternative visualizations on decision quality

Journal of Marketing

Volumn 74, Issue 6, 2010, Pages 94-110

  Ozimec, Ana Marija ^a,b   Natter, Martin ^a,b   Reutterer, Thomas ^c  

^a Department of Retail Marketing ^*  (United States)

^b GOETHE UNIVERSITY   (Germany)

^c VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

Author keywords

Cartograms; Data visualization; Geographical information systems thematic maps; Spatial marketing decisions; Symbolization

Indexed keywords

EID: 78349297179     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.74.6.94     Document Type: Article

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