Beyond touchdowns, homeruns, and three-pointers: An examination of fantasy sport participation motivation

International Journal of Sport Management and Marketing

Volumn 10, Issue 3-4, 2011, Pages 232-256

  Ruihley, Brody J ^a   Hardin, Robin L ^b  

^a UNIVERSITY OF CINCINNATI   (United States)

^b UNIVERSITY OF TENNESSEE   (United States)

Author keywords

Fantasy sport; Mixed methods research; Motivation; Online focus groups; Uses and gratifications

Indexed keywords

EID: 84857277538     PISSN: 14758962     EISSN: 17402808     Source Type: Journal    
DOI: 10.1504/IJSMM.2011.044792     Document Type: Article

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