Participation in internet fantasy sports leagues and mass media use

Journal of Website Promotion

Volumn 3, Issue 3-4, 2008, Pages 143-152

  Randle, Quint ^a   Nyland, Rob ^a  

^a BRIGHAM YOUNG UNIVERSITY   (United States)

Author keywords

Customer loyalty; Fantasy league; Internet; Media; Message boards; Sports

Indexed keywords

EID: 71449101068     PISSN: 15533611     EISSN: 1553362X     Source Type: Journal    
DOI: 10.1080/15533610802077180     Document Type: Article

References (22)

1. Aragon, A. (2006, May 8). Fantasy sports in the mainstream. Salt Lake Tribune Retrieved October 20, 2006, from LexisNexis Academic.
2. Berentson, B. (2000, September 9). Steinbrenner wannabes. Forbes, 166(7), 38-41.
3. Coney, M. and Steehouder, M. (2000). Role-playing on the web: Guidelines for designing and evaluating personas online. Technical Communication, 47(3), 327-340.
4. Dholakia, R. R., Zhao, M., Dholakia, N., and Fortin, D. (2000, May). Interactivity and Revisits to Websites: A Theoretical Framework [Working Paper]. Retrieved October 14, 2006, from the University of Rhode Island Research Institute for Telecommunications and Information Marketing, College of Business Administration website: http://ritim.cba.uri.edu/wp2001/wpdone3/Inteactivity.PDF
5. Dietz-Uhler, B., Harrick, E., End, C., and Jacquemotte, L. (2000). Sex differences in sport fan behavior and reasons for being a sport fan. Journal of Sport behavior, 23(3), 219-233.
6. Edwards, S. and La Ferle, C. (2003). Role-taking: Enhancing the online experience. Journal of Current Issues and Research in Advertising, 25(2), 45-56.
7. Gantz, W. and Wenner, L. (1991). Men, women, and sports: Audience experiences and effects. Journal of Broadcasting and Electronic Media, 35(2), 233-243.
8. Gardyn, R. (2001). A league of their own. American Demographics, 23(3), 12-14.
9. GoTV Networks (2006, September 25). GoTV Kicks off First Mobile TV Channel for Fantasy Sports Junkies. Retrieved October 20, 2006, from http://4gotv.mediaroomshowcase.com/index.php?s=752&item=150
10. Grover, R. (1998, June 1). Online sports: Cyber fans are roaring. Business Week Issue 3580, p. 155.
11. Heintz, K. (1992). Children and the screen. Journal of Communication, 42(4), 175-179.
12. Holahan, C. (2006, September 8). Fantasy football 2.0. Business Week Online. Retrieved October 21, 2006, from LexisNexis Academic.
13. Klaasen, A. (2006). That's real money-$1.5B-pouring into made up leagues. Advertising Age, 77(32), 4-29.
14. Ladousse, G. (1987). Role Play. New York: Oxford University Press.
15. La Monica, P. R. (2006, August 11). Fantasy football...real money. CNNMoney.com. Retrieved October 20, 2006, from LexisNexis Academic.
16. Landy, R. (1993). Persona and Performance. New York: Guilford Press.
17. McFeatters, D. (2006, August 29). Fantasy sports, real life dollars. Scripps Howard News Service. Retrieved October 24, 2006, from LexisNexis Academic.
18. Milroy, E. (1982). Role Play: A Practical Guide. Aberdeen, Scotland: Aberdeen University Press.
19. Moyles, J. (1989). Just Playing? Philadelphia: Open University Press.
20. Murphy, K. (2000, October 15). Sandbox.com. Internet World, 20(6), 32.
21. Umstead, R. T. (1999, August 30). Fantasy game, real dollars. Cablevision, 24(4), 25.
22. Wann, D. (1999). Sport fan motivation: Questionnaire validation, comparisons by sport, and relationship to athletic motivation. Journal of Sport Behavior, 22(1), 114-139.