Female athlete endorsers: Determinants of effectiveness

Sport Management Review

Volumn 15, Issue 1, 2012, Pages 13-22

  Fink, Janet S ^a   Parker, Heidi M ^b   Cunningham, George B ^c   Cuneen, Jacquelyn ^d  

^a UNIVERSITY OF CONNECTICUT   (United States)

^b UNIVERSITY OF SOUTHERN MAINE   (United States)

^c Texas A and M ^*  (United States)

^d BOWLING GREEN STATE UNIVERSITY   (United States)

Author keywords

Athlete endorsers; Gender appropriate; Match up hypotheses; Social role theory

Indexed keywords

EID: 84856788241     PISSN: 14413523     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.smr.2011.01.003     Document Type: Article

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