Choosing an endorser for a women's sporting event: The interaction of attractiveness and expertise

Sex Roles

Volumn 58, Issue 5-6, 2008, Pages 371-378

  Cunningham, George B ^a   Fink, Janet S ^b   Kenix, Linda Jean ^c  

^a TEXAS A AND M UNIVERSITY   (United States)

^b UNIVERSITY OF CONNECTICUT   (United States)

^c UNIVERSITY OF CANTERBURY   (New Zealand)

Author keywords

Endorser effectiveness; Match up hypothesis; Women's sports

Indexed keywords

EID: 38549173035     PISSN: 03600025     EISSN: 15732762     Source Type: Journal    
DOI: 10.1007/s11199-007-9340-z     Document Type: Article

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