Antecedents and performance of electronic business adoption in the hotel industry

European Journal of Marketing

Volumn 46, Issue 1, 2012, Pages 258-283

  Theodosiou, Marios ^a   Katsikea, Evangelia ^b  

^a UNIVERSITY OF CYPRUS   (Cyprus)

^b ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

E business adoption; Electronic commerce; Hotel and catering industry; Hotels; Internet marketing

Indexed keywords

EID: 84856782812     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561211189329     Document Type: Article

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