Personalization or codification? A marketing perspective to optimize knowledge reuse efficiency

IEEE Transactions on Engineering Management

Volumn 59, Issue 1, 2012, Pages 33-51

  Chai, Kah Hin ^a   Nebus, James ^b  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b SUFFOLK UNIVERSITY   (United States)

Author keywords

Codification; knowledge management (KM); knowledge reuse; personalization

Indexed keywords

CODIFICATION; INFRASTRUCTURE COSTS; KM STRATEGY; KNOWLEDGE EXCHANGE; KNOWLEDGE REUSE; KNOWLEDGE TRANSFER; ORGANIZATIONAL CHARACTERISTICS; ORGANIZATIONAL KNOWLEDGE; PERSONALIZATIONS; PROCESS MODEL;

COMPUTER SIMULATION; EFFICIENCY; INVESTMENTS; KNOWLEDGE ENGINEERING; MARKETING; OPTIMIZATION;

KNOWLEDGE MANAGEMENT;

EID: 84856423754     PISSN: 00189391     EISSN: None     Source Type: Journal    
DOI: 10.1109/TEM.2010.2058855     Document Type: Article

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