Exploring the adoption of a service innovation: A study of Internet banking adopters and non-adopters

Journal of Financial Services Marketing

Volumn 13, Issue 4, 2009, Pages 284-299

  Ozdemir, Sena ^a   Trott, Paul ^b,c  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

^b DELFT UNIVERSITY OF TECHNOLOGY   (Netherlands)

^c UNIVERSITY OF PORTSMOUTH   (United Kingdom)

Author keywords

Adopter categories; Adoption; Internet banking; Technology Acceptance Model; Turkey

Indexed keywords

EID: 68549133237     PISSN: 13630539     EISSN: 14791846     Source Type: Journal    
DOI: 10.1057/fsm.2008.25     Document Type: Article

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