Service design: Suggesting a qualitative multistep approach for analyzing and examining theme park experiences

Journal of Vacation Marketing

Volumn 18, Issue 1, 2012, Pages 57-71

  Trischler, Jakob ^a   Zehrer, Anita ^b  

^a SOUTHERN CROSS UNIVERSITY   (Australia)

^b MANAGEMENT CENTER INNSBRUCK   (Austria)

Author keywords

customer journey; observation; persona; service design; service experience; theme park

Indexed keywords

EID: 84856267618     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766711430944     Document Type: Article

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