Strategic theming in theme park marketing

Journal of Vacation Marketing

Volumn 5, Issue 4, 1999, Pages 319-332

  Wong, Kevin K F ^a   Cheung, Phoebe W Y ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Leisure; Lifestyle; Motivation; Theme park; Theming

Indexed keywords

EID: 27344450566     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676679900500402     Document Type: Article

References (0)