Service experience and service design: Concepts and application in tourism SMEs

Managing Service Quality

Volumn 19, Issue 3, 2009, Pages 332-349

  Zehrer, Anita ^a  

^a MANAGEMENT CENTER INNSBRUCK   (Austria)

Author keywords

Customer orientation; Hospitality management; Market orientation; Service delivery; Small to medium sized enterprises; Tourism management

Indexed keywords

EID: 69949132198     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/09604520910955339     Document Type: Article

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