What matters in a price negotiation: Evidence from the U.S. auto retailing industry

Quantitative Marketing and Economics

Volumn 9, Issue 4, 2011, Pages 365-402

  Morton, Fiona Scott ^a   Silva Risso, Jorge ^b   Zettelmeyer, Florian ^c  

^a YALE UNIVERSITY   (United States)

^b UNIVERSITY OF CALIFORNIA   (United States)

^c NORTHWESTERN UNIVERSITY   (United States)

Author keywords

Auto industry; Bargaining; Consumer characteristics; Search; Survey

Indexed keywords

EID: 84856016847     PISSN: 15707156     EISSN: 1573711X     Source Type: Journal    
DOI: 10.1007/s11129-011-9108-1     Document Type: Article

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