Forward or delete: What drives peer-to-peer message propagation across social networks?

Journal of Consumer Behaviour

Volumn 10, Issue 6, 2011, Pages 365-372

  Harvey, Christopher G ^a   Stewart, David B ^b   Ewing, Michael T ^b  

^a Forethought Research   (Australia)

^b MONASH UNIVERSITY   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84255175415     PISSN: 14720817     EISSN: 14791838     Source Type: Journal    
DOI: 10.1002/cb.383     Document Type: Article

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