I have seen the future and it sucks: Reactionary reflections on reading, writing and research

European Business Review

Volumn 24, Issue 1, 2012, Pages 5-19

  Brown, Stephen ^a  

^a UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Marketing; Marketing research; Marketing theory; Reading marketing; Research work; Retrospective reflections; Writing marketing

Indexed keywords

EID: 83455244882     PISSN: 0955534X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09555341211191517     Document Type: Article

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