Academic publishing in marketing: Best and worst practices

European Business Review

Volumn 20, Issue 5, 2008, Pages 421-434

  Stewart, David W ^a  

^a UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

Academic libraries; Best practice; Marketing; Publishing; Research

Indexed keywords

EID: 50849100994     PISSN: 0955534X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09555340810897943     Document Type: Article

References (13)

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3. Bettman, J. (1979), An Information Processing Theory of Consumer Choice, Addison-Wesley Publishing, Boston, MA.
4. Borden, N.H. (1942), The Economic Effects of Advertising, Irwin, Chicago, IL.
5. Howard, J. and Sheth, J. (1969), The Theory of Buyer Behavior, Wiley, New York, NY.
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10. Stewart, D.W. (2007), "New and improved A look at the future", Journal of the Academy of Marketing Science, Vol. 35 No. 1 (forthcoming).
11. Stewart, D.W. and Zinkhan, G. (2006), "Enhancing marketing theory in academic research", Journal of the Academy of Marketing Science, Vol. 34 No. 4 (forthcoming).
12. Sutton, R.I. and Staw, B.L. (1995), "What theory is not", Administrative Science Quarterly, Vol. 40, September, pp. 371-84.
13. Young, R., Weiss, A. and Stewart, D.W. (2006), Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence and Business Impact, Wiley Interscience, New York, NY.