Fear, social projection, and financial decision making

Journal of Marketing Research

Volumn 48, Issue SPEC. ISSUE, 2011, Pages

  Lee, Chan Jean ^a   Andrade, Eduardo B ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

Behavioral finance; Decision making; Emotion; Fear; Feeling; Social projection

Indexed keywords

EID: 82955219808     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.48.SPL.S121     Document Type: Article

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