The long and short of it: Why are stocks with shorter runs preferred?

Journal of Consumer Research

Volumn 36, Issue 6, 2010, Pages 964-982

  Priya, Raghubir ^a   Das, Sanjiv R ^b  

^a NEW YORK UNIVERSITY   (United States)

^b SANTA CLARA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77950263783     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/644762     Document Type: Article

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