Being flexible or rigid in goal-directed behavior: When positive affect implicitly motivates the pursuit of goals or means

Journal of Experimental Social Psychology

Volumn 48, Issue 1, 2012, Pages 277-283

  Marien, Hans ^a   Aarts, Henk ^a   Custers, Ruud ^a  

^a UTRECHT UNIVERSITY   (Netherlands)

Author keywords

Flexibility; Implicit motivation; Positive affect; Rigidity; Unconscious goal pursuit

Indexed keywords

EID: 82655162091     PISSN: 00221031     EISSN: 10960465     Source Type: Journal    
DOI: 10.1016/j.jesp.2011.08.013     Document Type: Article

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