Factors affecting customer relationship management practices in Thai academic libraries

International Information and Library Review

Volumn 43, Issue 4, 2011, Pages 221-229

  Siriprasoetsin, Piyawan ^a   Tuamsuk, Kulthida ^b   Vongprasert, Cholabhat ^b  

^a MAEJO UNIVERSITY   (Thailand)

^b KHON KAEN UNIVERSITY   (Thailand)

Author keywords

Academic libraries; CRM; Customer relationship management; Factor analysis; Library research; Thailand

Indexed keywords

EID: 82255193076     PISSN: 10572317     EISSN: 10959297     Source Type: Journal    
DOI: 10.1016/j.iilr.2011.10.008     Document Type: Article

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