The effect of gaze cues on attention to print advertisements

Applied Cognitive Psychology

Volumn 25, Issue 6, 2011, Pages 887-892

  Hutton, S B ^a   Nolte, S ^a  

^a UNIVERSITY OF SUSSEX   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ADVERTIZING; ARTICLE; ASSOCIATION; ATTENTION; AUDIOVISUAL EQUIPMENT; EYE TRACKING; FEMALE; GAZE; HUMAN; HUMAN EXPERIMENT; MALE; NORMAL HUMAN; PRINTING; PRIORITY JOURNAL; READING; TASK PERFORMANCE;

EID: 82255186814     PISSN: 08884080     EISSN: 10990720     Source Type: Journal    
DOI: 10.1002/acp.1763     Document Type: Article

References (30)

1. Bayliss, A. P., di Pelligrino, G., & Tipper, S. P. (2005). Sex differences in eye gaze and symbolic cueing of attention. Quarterly Journal of Experimental Psychology. A 58, 631-650.
2. Birmingham, E., Bischof, W. F., & Kingstone, A. (2009). Get real! Resolving the debate about equivalent social stimuli. Visual Cognition, 17, 904-924.
3. Cloutier, J., Turk, D. J., & Macrae, C. N. (2008). Extracting variant and invariant information from faces: The neural substrates of gaze detection and sex categorization. Social Neuroscience, 3, 69-78.
4. Coss, R. G., Marks, S., & Ramakrishnan, U. (2002). Early environment shapes the development of gaze aversion by wild bonnet macaques (Macaca radiata). Primates, 43, 217-222.
5. Driver, J., Davis, G., Ricciardelli, P., Kidd, P., Maxwell, E., & Baron-Cohen, S. (1999). Gaze perception triggers reflexive visuospatial orienting. Visual Cognition, 6, 509-540.
6. Du Plessis, E. (2008). The advertised mind. London: Kogan Page.
7. Emery, N. J. (2000). The eyes have it: The neuroethology, function and evolution of social gaze. Neuroscience and Biobehavioral Reviews, 24, 581-604.
8. Gamer, M., & Hecht, H. (2007). Are you looking at me? Measuring the cone of gaze. Journal of Experimental Psychology Human Perception and Performance, 33, 705-715.
9. Hood, B., Willen, J. D., & Driver, J. (1998). Adults eyes trigger shifts of visual attention in human infants. Infant Behaviour and Development, 2, 466.
10. Irwin, D. E., & Zelinsky, G. J. (2002). Eye movements and scene perception: Memory for things observed. Perception & Psychophysics, 63, 882-895.
11. Itier, R. J., & Batty, M. (2009). Neural bases of eye and gaze processing: The core of social cognition. Neuroscience and Biobehavioral Reviews, 33, 843-863.
12. Keller, K. L., & Lehmann, D. R. (2006). Brands and branding: Research findings and future priorities. Marketing Science, 25, 740-759.
13. Kuhn, G., & Benson, V. (2007). The influence of eye-gaze and arrow pointing distractor cues on voluntary eye movements. Perception & Psychophysics, 69, 966-971.
14. Kuhn, G., Tatler, B. W., & Cole, G. (2009). You look where I look! Effect of gaze cues on overt and covert attention in misdirection. Visual Cognition, 17, 925-944.
15. Langton, S. R. H. (2000). The mutual influence of gaze and head orientation in the analysis of social attention direction. Quarterly Journal of Experimental Psychology, 53, 825-845.
16. Langton, S. R. H., O'Donnell, C., Riby, D. M., & Ballantyne, C. J. (2006). Gaze cues influence the allocation of attention in natural scene viewing. Quarterly Journal of Experimental Psychology, 59, 2056-2064.
17. Langton, S. R., Law, A. S., Burton, A. M., & Schweinberger, S. R. (2008). Attention capture by faces. Cognition, 107, 330-342.
18. Mason, M. F., Tatkow, E. P., & Macrae, C. N. (2005). The look of love: Gaze shifts and person perception. Psychological Science, 16, 236-239.
19. Nichols, K. A., & Champness, B. G. (1971). Eye gaze and the GSR. Journal of Experimental Social Psychology, 7, 623-626.
20. Pieters, R., Wedel, M., & Batra, R. (2010). The stopping power of advertising: Measures and effects of visual complexity. Journal of Marketing 74, 48-60.
21. Rayner, K. (1998). Eye movements in reading and information processing: 20 years of research. Psychological Bulletin, 124, 373-433.
22. Rayner, K., Miller, B., & Rotello, C. M. (2008). Eye movements when looking at print advertisements: The goal of the viewer matters. Applied Cognitive Psychology, 22, 697-707.
23. Rayner, K., Rotello, C. M., Stewart, A. J., Keir, J., & Duffy, S. A. (2001). Integrating text and pictorial information: Eye movements when looking at print advertisements. Journal of Experimantal Psychology: Applied, 7, 219-226.
24. Ricciardelli, P., Bricolo, E., Aglioti, S. M., & Chelazzi, L. (2002). My eyes want to look where your eyes are looking: Exploring the tendency to imitate another individual's gaze. Neuroreport, 13, 2259-2264.
25. Sacharin, K. (2000). Attention!: How to interrupt, yell, whisper & touch customers. New York: John Wiley & Sons, Inc.
26. Tao, D. Y., & Livingstone, M. S. (2008). Mechanisms of face perception. Annual Review of Neuroscience, 31, 411-437.
27. Wedel, M., & Pieters, R. (2000). Eye fixations on advertisements and memory for brands: A model and findings. Marketing Science, 19, 297-312.
28. Wedel, M., & Pieters, R. (2007). Visual marketing: From attention to action (marketing and consumer psychology). UK: Lawrence Erlbaum Associates.
29. Wedel, M., & Pieters, R. (2008). Eye tracking for visual marketing. Foundations and Trends® in Marketing, 1, 231-320.
30. Zwickel, J., & Võ, M. L. (2010). How the presence of persons biases eye movements. Psychonomic Bulletin and Review, 17, 257-262.