Building the BoP producer ecosystem: The evolving engagement of Fabindia with Indian handloom artisans

Journal of Product Innovation Management

Volumn 29, Issue 1, 2012, Pages 33-51

  Ramachandran, J ^a   Pant, Anirvan ^b   Pani, Saroj Kumar ^b  

^a INDIAN INSTITUTE OF MANAGEMENT BANGALORE   (India)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

BASE OF THE PYRAMIDS; BUSINESS ENTERPRISE; EXTERNAL ENVIRONMENTS; MANAGEMENT PRACTICES; NEW PRODUCT; NONLOCAL; ORGANIZATIONAL GOALS; POVERTY ALLEVIATION; PROCESS MODEL; QUALITATIVE DATA;

COMMERCE; LOOMS; PROFITABILITY;

INDUSTRY;

EID: 81555207199     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2011.00877.x     Document Type: Article

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