Healthy brands: Establishing brand credibility, commitment and connection among consumers

Journal of Consumer Marketing

Volumn 28, Issue 6, 2011, Pages 429-437

  Kemp, Elyria ^a   Bui, Mỹ ^b  

^a TEXAS STATE UNIVERSITY   (United States)

^b LOYOLA MARYMOUNT UNIVERSITY   (United States)

Author keywords

Brands; Commitment; Connection; Credibility; Healthy; Personal health

Indexed keywords

EID: 81255209490     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761111165949     Document Type: Article

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