Individually adapted sequential Bayesian conjoint-choice designs in the presence of consumer heterogeneity

International Journal of Research in Marketing

Volumn 28, Issue 4, 2011, Pages 378-388

  Yu, Jie ^a   Goos, Peter ^b,c   Vandebroek, Martina ^a,d  

^a UNIVERSITY OF LEUVEN   (Belgium)

^b UNIVERSITY OF ANTWERP   (Belgium)

^c ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^d Katholieke Universiteit Leuven   (Belgium)

Author keywords

Adaptive Bayesian design; Conditional logit model; Conjoint choice experiments; Consumer heterogeneity; Panel mixed logit model; Response accuracy; Response error; Sequential design

Indexed keywords

EID: 81255136247     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2011.06.002     Document Type: Article

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