Relaxation increases monetary valuations

Journal of Marketing Research

Volumn 48, Issue 5, 2011, Pages 814-826

  Pham, Michel Tuan ^a   Hung, Iris W ^b   Gorn, Gerald J ^c  

^a The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

^b NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^c UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Construal levels; Emotions; Monetary valuations; Relaxation; Willingness to pay

Indexed keywords

EID: 80855157352     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.48.5.814     Document Type: Article

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