Anti-consumption as a means to save jobs

European Journal of Marketing

Volumn 45, Issue 11, 2011, Pages 1702-1714

  Hoffmann, Stefan ^a  

^a DRESDEN UNIVERSITY OF TECHNOLOGY   (Germany)

Author keywords

Consumer boycott; Consumers; Content analysis; Corporate social responsibility; Factory relocation; Mixed methods; Motivation (psychology)

Indexed keywords

EID: 80455176432     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561111167342     Document Type: Article

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