How much is a reduction of your customers' wait worth? An empirical study of the fast-food drive-thru industry based on structural estimation methods

Manufacturing and Service Operations Management

Volumn 13, Issue 4, 2011, Pages 489-507

  Allon, Gad ^a   Federgruen, Awi ^b   Pierson, Margaret ^c  

^a NORTHWESTERN UNIVERSITY   (United States)

^b Columbia University ^*  (United States)

^c HARVARD BUSINESS SCHOOL   (United States)

Author keywords

Choice models; Operations marketing interface; Queueing; Service competition; Structural estimation

Indexed keywords

CHOICE MODEL; OPERATIONS MARKETING INTERFACE; QUEUEING; SERVICE COMPETITION; STRUCTURAL ESTIMATION;

COSTS; CUSTOMER SATISFACTION; ESTIMATION; INDUSTRY; SALES;

COMPETITION;

EID: 80054890514     PISSN: 15234614     EISSN: 15265498     Source Type: Journal    
DOI: 10.1287/msom.1110.0343     Document Type: Article

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