The effects of mainstream and emerging customer orientations on radical and disruptive innovations

Journal of Product Innovation Management

Volumn 28, Issue SUPPL. 1, 2011, Pages 121-132

  Govindarajan, Vijay ^a   Kopalle, Praveen K ^b   Danneels, Erwin ^b  

^a DARTMOUTH COLLEGE   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

CUSTOMER ORIENTATION; DISRUPTIVE INNOVATIONS; EMERGING MARKETS; FIRM INNOVATION; KEY CONTROL; MAIN-STREAM CUSTOMERS; NEGATIVE IMPACTS; POSITIVE EFFECTS; PRODUCT INNOVATION; RADICAL INNOVATION; TECHNOLOGY SCANNING;

CUSTOMER SATISFACTION; LONGITUDINAL CONTROL; SALES; TECHNOLOGY;

INNOVATION;

EID: 80054712512     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2011.00865.x     Document Type: Article

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