Tactical launch decisions: Influence on innovation success/failure

Journal of Product and Brand Management

Volumn 14, Issue 1, 2005, Pages 29-38

  Garrido Rubio, Ana ^a   Polo Redondo, Yolanda ^a  

^a UNIVERSITY OF ZARAGOZA   (Spain)

Author keywords

Product launch; Product management

Indexed keywords

EID: 19944385599     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420510583725     Document Type: Review

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