Service innovation through touch-points: Development of an innovation toolkit for the first stages of new service development

International Journal of Design

Volumn 5, Issue 2, 2011, Pages 15-28

  Clatworthy, Simon ^a  

^a OSLO SCHOOL OF ARCHITECTURE AND DESIGN   (Norway)

Author keywords

Cross functional teams; Innovation; Methods for service innovation; Service design; Toolkit; Touch point cards; Touch points

Indexed keywords

EID: 80053536501     PISSN: 19913761     EISSN: 1994036X     Source Type: Journal    
DOI: None     Document Type: Article

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