Global marketing strategy modeling of high tech products

Journal of Business Research

Volumn 64, Issue 11, 2011, Pages 1229-1233

  Wu, Chih Wen ^a  

^a NATIONAL CHUNG HSING UNIVERSITY   (Taiwan)

Author keywords

Global marketing strategy; High tech products; International experience; Market orientation; Performance

Indexed keywords

EID: 80053328332     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.06.028     Document Type: Article

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