The earth is flat, almost: Measuring marketing standardization and profit performance of Japanese and U.S. firms

Journal of Global Marketing

Volumn 23, Issue 2, 2010, Pages 100-108

  Kustin, Richard ^a  

^a SOUTHERN CONNECTICUT STATE UNIVERSITY   (United States)

Author keywords

Global marketing; Global strategy; Globalization; Marketing standardization; Profit performance

Indexed keywords

EID: 77951658962     PISSN: 08911762     EISSN: 15286975     Source Type: Journal    
DOI: 10.1080/08911761003673371     Document Type: Article

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