An empirical investigation of in-store sampling promotions

British Food Journal

Volumn 113, Issue 10, 2011, Pages 1252-1266

  Heilman, Carrie ^a   Lakishyk, Kyryl ^b   Radas, Sonja ^c  

^a UNIVERSITY OF VIRGINIA   (United States)

^b CATÓLICA LISBON SCHOOL OF BUSINESS AND ECONOMICS   (Portugal)

^c INSTITUTE OF ECONOMICS   (Croatia)

Author keywords

In store samples; Point of purchase promotions; Purchase incidence; Samples; Shops; Trial behavior

Indexed keywords

EID: 80053325458     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070701111177674     Document Type: Article

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