Consumers' perceptions of the dimensions of brand personality

Journal of Consumer Behaviour

Volumn 10, Issue 5, 2011, Pages 290-303

  Maehle, Natalia ^a   Otnes, Cele ^b   Supphellen, Magne ^c  

^a NOFIMA   (Norway)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^c NORWEGIAN SCHOOL OF ECONOMICS   (Norway)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80053302693     PISSN: 14720817     EISSN: 14791838     Source Type: Journal    
DOI: 10.1002/cb.355     Document Type: Article

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