Fuzzy analytical hierarchy process and multi-segment goal programming applied to new product segmented under price strategy

Computers and Industrial Engineering

Volumn 61, Issue 3, 2011, Pages 831-841

  Liao, Chin Nung ^a,b  

^a CHINA UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^b NATIONAL CENTRAL UNIVERSITY   (Taiwan)

Author keywords

Fuzzy analytical hierarchy process; Market segmentation; Marketing; Multi segment goal programming; Price strategy

Indexed keywords

COMPETITIVE ADVANTAGE; DECISION MAKERS; FUZZY ANALYTICAL HIERARCHY PROCESS; MARKET SEGMENTATION; MARKET SELECTION; MARKET STRATEGIES; MARKETING MODELS; MARKETING STRATEGY; MODEL-BASED OPC; MULTI-SEGMENT GOAL PROGRAMMING; NEW PRODUCT; NEW PRODUCT DEVELOPMENT; PRICE LEVELS; PRICE STRATEGIES; PRICING STRATEGY; PRODUCT DEVELOPMENT TEAMS; PRODUCT PRICE; SEGMENT PRICING; THEORY AND PRACTICE; VARIABLE COSTS;

COMMERCE; COMPETITION; COST ACCOUNTING; COSTS; MARKETING; PRODUCT DEVELOPMENT;

PLANNING;

EID: 80053189488     PISSN: 03608352     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.cie.2011.05.016     Document Type: Article

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