An evaluation model of new product launch strategy

Technovation

Volumn 26, Issue 11, 2006, Pages 1244-1252

  Chiu, Yi Chia ^a   Chen, Benson ^a   Shyu, Joseph Z ^a   Tzeng, Gwo Hshiung ^a  

^a NATIONAL CHUNG HSING UNIVERSITY   (Taiwan)

Author keywords

Launch strategy; Product strategy

Indexed keywords

FUZZY SETS; HIERARCHICAL SYSTEMS; INTEGRATED CIRCUITS; MATHEMATICAL MODELS;

FUZZY MULTI-CRITERIA DECISION-MAKING (FUZZY MCDM) METHOD; PRODUCT LAUNCH STRATEGY;

PRODUCT DEVELOPMENT;

EID: 33750904580     PISSN: 01664972     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.technovation.2005.09.002     Document Type: Article

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