Formulating the multi-segment goal programming

Computers and Industrial Engineering

Volumn 56, Issue 1, 2009, Pages 138-141

  Liao, Chin Nung ^a  

^a CHINA INSTITUTE OF TECHNOLOGY   (Taiwan)

Author keywords

Decision analysis; Goal programming; Marketing segment; Multi segment aspiration levels; Multi segment goal programming

Indexed keywords

DECISION MAKING; DECISION THEORY; PROGRAMMING THEORY;

DECISION ANALYSIS; GOAL PROGRAMMING; MARKETING SEGMENT; MULTI-SEGMENT ASPIRATION LEVELS; MULTI-SEGMENT GOAL PROGRAMMING;

MARKETING;

EID: 59049085518     PISSN: 03608352     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.cie.2008.04.007     Document Type: Article

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