Product positioning and pricing under production cost considerations

Decision Sciences

Volumn 30, Issue 3, 1999, Pages 849-864

  Hadjinicola, George C ^a  

^a UNIVERSITY OF CYPRUS   (Cyprus)

Author keywords

Consumer Ideal point; Economics of Scale; Market Segment; Market Share Models; Marketing Production Interface; Nash Equilibrium; Product Attribute Space; Product Positioning

Indexed keywords

EID: 0033263799     PISSN: 00117315     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1540-5915.1999.tb00909.x     Document Type: Article

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